Market drivers, strategies and targets

MARKET DRIVERS, STRATEGIES AND TARGETS

OUR STRATEGIC PLAYING FIELD

How does Addtech fit in with the rest of the world? In the table below, we list Addtech's goals and sustainability visions, what drives our markets, our main stakeholders and our strategies and success factors. For further information, see also the sustainability notes.

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OUR FINANCIAL TARGETS AND SUSTAINABILITY VISIONS
Earnings growth: >15%	Reduced carbon dioxide intensity by 2030: 50%	Percentage of sales contributing to sustainable development in 2030: 100%	Percentage of women in management positions in 2030: 40%	Percentage of purchasing volume evaluated based on the Code of Conduct in 2030: 80%
Outcome 19/20: 28%	Outcome base year 19/20 (CO2/SEK million sales) 2,2 tonnes	Outcome 19/20: 40%	Outcome19/20: 14%	Outcome 19/20: 51%
P/WC: >45%
Outcome 19/20: 56%
WHAT DRIVES OUR MARKETS
Globalisation: Increased internationalisation changes trade patterns, which in turn opens up new growth opportunities for our customers.	Climate change: Drives society’s demand for energy solutions that are sustainable in the long term.	Technological development: Constant need for new sustain-able solutions in, for example, automation, 5G, robotisation, and electrification.	Industrial transformation: Due to demands for specialisation and automation, industry seeks additional external partners to help them find technological solutions that are sustainable in the long term.	Economy and global situation: Addtech’s growth and profitability are linked to industrial development but also to geopolitical develop-ment and major world events, such as pandemics.
OUR STAKEHOLDERS
Customers: We work in partnership with our customers and help them develop technological solutions that are sustainable in the long term.	Suppliers: We work closely with our suppliers, contributing knowledge that helps increase their success.	Employees: It is our employees who make the difference. If they thrive and develop, Addtech will grow.	Shareholders: Addtech’s shareholders contribute capital and expect returns. Through responsible ownership, they can contribute to acceptance and legitimacy in society.	Social partners: We conduct frequent dialogues with the relevant social partners, such as public authorities, trade associations and trade unions.
STRATEGIES AND SUCCESS FACTORS
Market-leading niche positions: The Addtech companies shall be market leaders in selected niches with a high knowledge and technology content. This is important for stable growth and durable profitability.	Operational agility: The companies should be able to act quickly and agilely in response to new business opportunities. The Group should also be able to act quickly by, for example, merging or splitting operations, and maintaining efficient processes for integrating new companies into the operations.	Growth through acquisitions: Company acquisitions and add-on acquisitions are an essential part of Addtech’s growth philosophy. They make it possible to expand quickly into new segments, to broaden the product offering to build new market positions.	Three long-term success factors: • Competent employees • Decentralised organisation • Consistent action and strong corporate culture	Focus areas currently selected: • New talent with equal opportunities – to secure future competence. • Entrepreneurship 2.0 – to safeguard constant development and innovation • Increased decentralised responsibility – to preserve and strengthen responsibilliy throughout the organisation. • Co-creation – to identify synergies between the companies.